1. Using data for advertising purposes

1.1 Case study

Case studies are made available only to Users who have given their consent and provided their e-mail address. They may also voluntarily agree to receive Milo advertising content. The consent to receive advertising information may be withdrawn at any time by contacting the Administrator at the address provided above: info@milosolutions.com.

1.2 Cookies

The Controller’s websites use cookies, i.e. text files that are saved to the User’s device. The files allow for analysing how a website is used and identifying the User’s browser. Cookies can be blocked in the browser settings, but this may limit the website’s functionality.

The Controller may process the data included in the cookies to perform an anonymous analysis of visitors and their behaviour (e.g. the opening of certain websites) in order to deliver advertising that is personalised to what they are likely to be interested in, also when they visit other websites which are partners in the advertising networks of Google Inc. and Facebook Ireland Ltd., and in order to improve the administration of the Controller’s websites.

1.3 Onsite Targeting

The Controller uses cookies to analyse the activity of visitors (e.g. the opening of specific subpages), and to be able to present advertisements and/or special offers to the User.

1.4 Retargeting, third-party cookies and collection of data by third parties for advertising purposes

The Controller’s websites use retargeting (remarketing) technology.

The Controller uses the following third-party services which use cookies on the Controller’s websites:

– Google Analytics, Universal Analytics and Google Remarketing, delivered by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). For details on how these services work, see Privacy notice and Privacy update.

– Facebook Pixel, delivered by Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). For details, see their information.

– Mailchimp and Calendly, which use cookies to facilitate email communications and scheduling interactions with Users. These services may collect data such as visit frequency, browser information, and interactions with communication materials to improve services and provide insights

1.5 How to block the saving of cookies?

To block the saving of cookies, the User should enable a browser setting that allows cookies to be saved only with the User’s consent.

To accept the use of the Controller’s cookies and block the use of third-party cookies at the same time, select the option “Block cookies from third-party websites” in the browser settings.

The User can disable cookies in the browser settings, but this may limit the website’s functionality and make it impossible to use all of its functions.

2. Online analysis

The Controller uses the web analytics service Google Analytics offered by Google. Google Analytics uses cookies to analyse a user’s behaviour on the website. The information generated by the cookies concerning the use of the website (including the user’s IP address) is transferred to and may be stored by Google on servers in the United States. Google will use this information to analyse how the website is used, create reports for websites which use Google Analytics and provide other services. Google may also transfer this information to third parties if it is required to do so by the law or if third parties process such information on behalf of Google.

By using the website, the User consents that Google may process his/her data in the manner and for the purposes described above.

Google Analytics analyses the website with the “_anonymizeIp()” extension and, therefore, all IP addresses are processed only in an abbreviated form and cannot be directly linked to a specific User.

You can withdraw your consent to the transferring, collection and processing of your data to and by Google in the future by, for example, installing the Google Analytics Opt-Out tool.

3. Server log files

The web browser provides data on the user’s activity on the Controller’s websites, which is saved in server log files. Data records saved in this way include the following data: date and time of download, name of the visited website, size of the downloaded data, as well as information on the product version of the web browser being used, the IP address and URL of the reference website (address of the website from which the user has been redirected).

The data records in the server log file are analysed to correct errors, manage service efficiency, protect against DDoS attacks and personalise the offer.

4. Automated decision-making and profiling

The personal data will not be used for automated decision-making which results in legal consequences for the data subject, including for profiling.

5. Final provisions

The Controller’s websites may include links to third-party websites, which operate independently from the Controller and are not supervised by the Controller in any way. After accessing third-party websites, the Controller recommends familiarising yourself with their privacy policies. The Controller is not liable for how the data is handled on third-party websites.